Creative DNA
"Thinking about Design is hard, but not thinking about it can be disastrous.”
Ralph Caplan
A Brand Creative DNA establishes a concrete foundation for product design and its communication across all assets. It establishes a distinct visual and emotional identity. It ensures a visual consistency across all the Brand’s output.
Creative DNA :
Delivers an aesthetic identity : Establishes a link between the Brand’s visual expression and a cultural and social context to anchor the Brand’s essence.
Creates a distinctive Product look and feel : Prioritizes innovation and craftsmanship, showcasing the brand's dedication to product excellence. Beyond aesthetics, great products focus on sensory experience and functionality, contributing to a unique visual identity that distinguishes the brand.
Informs hero products : Establishes proprietary products that become synonymous with the Brand.
Establishes the tone and visual codes : Defines how the Brand communicates and presents its products . The tone reflects the Brand’s character and the visual codes deliver its unique style.
