
Brand
Strategy
“ A brand is a set of expectations, memories, stories and relationships, that taken together, account for a consumer’s to choose one product or service over another.”
Seth Godin
A Brand Strategy shapes and conveys the Brand's identity, its values, and aesthetic through story telling. It forges a distinctive Brand language. It nurtures relationships with the consumers and cultivates a community of supporters and advocates.
Brand Strategy :
Delivers a Brand narrative : Creates a compelling story that frames the Brand based on its history, values, mission, and vision. An authentic narrative emotionally engages with the target audience.
Interprets the Brand aesthetic : Transforms the products from need-based to desire-based, by translating all the visual assets into a relevant and consistent handwriting.
Develops Brand Icons : Creates memorable symbols and images, embodying the Brand and its values.
Creates a comprehensive consumer experience : Focuses on the consumer journey – both online and offline – creating a seamless experience from initial engagement, through purchase and onto post-purchase services.
Inspires a community of ambassadors : Nurtures relationships with customers, partners, influencers, and stakeholders aligned with the Brand's mission, building a community of advocates.

